I have just bought the X100V and shooting the very first test shot. R.s statement, so this is a super good initiative. No, “The Rockwell” isn’t an exact match to any film, it’s just a recipe that Ken might use on his X100V if he ever read this article. Another film that is in the general vicinity of this aesthetic is Kodak’s Ektachrome 100VS, which was essentially Kodak’s closest film to Velvia, but this recipe is a little off from that film. This recipe isn’t as crazy as Fortia, but it’s every bit as crazy as Velvia 50 and perhaps slightly more. Supposedly it (or at least the original Fortia 50) was a botched Velvia run, but instead of trashing it Fujifilm sold it as a new film. I’ve heard it said that Fujifilm’s short lived Fortia film (which Color Chrome Effect and Color Chrome Effect Blue are inspired by), which is like Velvia 50 on steroids, was a mistake. “The Rockwell” recipe is also in the ballpark of Velvia 50 film, although it might actually exceed it. My X-T30 Velvia recipe is intended to get the film simulation closer to actual Velvia 50 film. Straight out of the box, the film simulation differs a little from the film. ![]() There are, in fact, a few different films that share the Velvia name. ![]() Ken mentions that the Velvia film simulation isn’t like real Velvia, and he means Velvia 50. This recipe is one that Ken Rockwell might approve of, as it’s inspired by him, and that’s why I call it The Rockwell. Even on his review of the X100V, he says, “The as-shot JPG color palette and contrasts are quite sedate,” and, “the X100V won’t amp-up colors if they aren’t strong to begin with.” He adds, “The Velvia film simulation modes don’t look any better certainly not like real Velvia.” He’s entitled to his opinion, but I think he just hasn’t used the “right” recipe, and he might change his mind if he did. Ken Rockwell likes to say that Fujifilm cameras aren’t good for landscape photography because the JPEG colors aren’t “wild” enough for him.
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